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We build restaurants
that last.

From Michelin-starred fine dining to federal chains โ€” we bring operational excellence, proven systems, and strategic growth to every project.

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0+
Years Experience
0+
Restaurants
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Countries
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Michelin Star
White RabbitLOONANarniaGorynichPhantomStarlite DinerHarat's PubAuroraWhite RabbitLOONANarniaGorynichPhantomStarlite DinerHarat's PubAurora

The Problem

Why restaurants lose money

๐Ÿ’ธ

Uncontrolled food costs

Waste, theft, and poor inventory management eat into your margins every day.

๐Ÿ‘ฅ

Staff turnover chaos

No SOPs means every new hire starts from zero. Quality drops, guests notice.

๐Ÿ“‰

Revenue plateau

Same covers, same check average โ€” but costs keep rising. Growth feels impossible.

๐Ÿ”ง

No systems or processes

Everything depends on the owner. One vacation and the restaurant falls apart.

Irina Shpak โ€” CEO, raiqo consulting

Irina Shpak

CEO & Founder

About

17 years of building
restaurant empires

Irina has built and managed restaurant operations across Russia, Kazakhstan, Uzbekistan, Azerbaijan, UAE, and beyond โ€” from Moscow and Magadan to Dubai. Over 20 restaurants launched and scaled.

She was the operational force behind White Rabbit โ€” a Michelin-starred restaurant ranked #23 on the World's 50 Best list. She also launched and managed the LOONA restaurants (Moscow, Sochi city, Krasnaya Polyana, Dubai), Narnia (Moscow โ€” Asian cuisine, Dubai), and all projects including Aurora.

Today, through raiqo, she brings that Michelin-level operational discipline to restaurants worldwide โ€” from single venues to multi-location chains.

Michelin StarWorld's 50 Best6 Countries20+ Venues

What We Do

Our Services

๐Ÿ“Š

Operations Audit

Complete analysis of your restaurant's processes, costs, and service quality with actionable improvement roadmap.

๐Ÿ“‹

Standards & SOPs

Development and implementation of operational standards, checklists, and training programs for consistent quality.

โš™๏ธ

Digitization

Integration of modern POS systems, inventory management, analytics dashboards, and automation tools.

๐Ÿ“ˆ

Growth Strategy

Market analysis, expansion planning, franchise development, and multi-location management frameworks.

๐Ÿ—๏ธ

Project Management

End-to-end restaurant launch: concept, design coordination, team hiring, menu engineering, and opening.

โญ

Michelin Strategy

Guidance toward Michelin recognition: quality standards, service excellence, and inspector-ready operations.

Track Record

Portfolio

White RabbitMoscow
Contemporary Russianโญ Michelin Star
GorynichMoscow
Russian, Open Fire๐Ÿ† Michelin Guide
LOONAMoscow, Dubai, Sochi
Pan-Asian๐Ÿ“ 3 Locations
NarniaMoscow, Dubai
Asian Cuisine๐Ÿ“ 2 Locations
PhantomMoscow
Contemporary๐Ÿฝ๏ธ Fine Dining
Starlite DinerMoscow chain
American๐Ÿ”— Chain
Harat's PubFederal chain
Irish Pub๐Ÿบ Pub Chain

Recognition

Awards & Recognition

WhereToEat, GQ Restaurant Rating, WRF โ€” our projects are regularly recognized by leading industry awards

GQ Restaurant Rating
GQ ะ ะตัั‚ะพั€ะฐะฝะฝั‹ะน ั€ะตะนั‚ะธะฝะณ
GQ โ€” Irina
GQ ะ ะตัั‚ะพั€ะฐะฝะฝั‹ะน ั€ะตะนั‚ะธะฝะณ
WRF
White Rabbit Family
Gorynich
Gorynich
WTE South 2024
WhereToEat South 2024
Fine Dining
Fine Dining
WTE Moscow 2022
WhereToEat Moscow 2022
White Rabbit
White Rabbit
WRF Strategy
WRF
WTE Kazakhstan 2025
WhereToEat Kazakhstan 2025
WTE South 2024
WhereToEat South 2024

Who We Are

Our Team

Irina Shpak

Irina Shpak

CEO & Operations

17+ years turning restaurants into profitable systems. Built operations for 20+ venues across 6 countries โ€” from Michelin-starred White Rabbit (#23 World's 50 Best) to multi-city chains like LOONA and Narnia. Knows exactly where restaurants bleed money and how to stop it.

โ€œA restaurant doesnโ€™t die in a day. It bleeds out over months โ€” while the owner blames location, marketing, the season. But the real problem is almost always operations. What isnโ€™t measured, isnโ€™t controlled, and isnโ€™t standardized.โ€
OperationsStrategyMichelinLaunch
Danila Shpak

Danila Shpak

Co-Founder

Co-Founder of raiqo. Specializes in process automation, AI integrations, and digital transformation for the restaurant industry. Brings modern technology solutions to every consulting project.

FinanceAutomationIT

By the Numbers

Our Impact

0+
Years Experience
in restaurant industry
0+
Restaurants
launched & managed
0
Countries
across continents
0
Michelin Star
World's 50 Best

Let's Talk

Ready to make your
restaurant profitable?

Whether you're launching a new concept or optimizing an existing venue, we'll create a tailored strategy for sustainable growth.

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